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BREAKING: Canadiens Announce New Jersey Sponsor

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Aaron Itovitch
November 22, 2023 (4:33 PM)

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In the last few minutes, the Montreal Canadiens have announced some rather unexpected news.

Indeed, a few weeks after concluding a deal with RBC for their home jerseys, the Canadiens have now partnered with Air Canada for their white away jerseys.

"The Canadiens announce a multi-year agreement with Air Canada regarding their away game jerseys, as part of the NHL's jersey advertising program." - Montreal Canadiens

This means that the Air Canada logo will be present on the Canadiens' jerseys when the team travels to play games on opposing rinks.

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It's somewhat ironic to note that a logo featuring a "Maple Leaf" will be included on the Blue-White-Red jersey. Moreover, this new advertisement will be added to the Canadiens' jerseys starting tonight.

"It's a privilege for us to maintain a long-standing relationship with the country's national carrier, Air Canada, and we are proud to formalize a partnership that will highlight the Air Canada brand every time we play on the road." - France Margaret Bélanger

What do you think? Are you for or against advertisements on NHL jerseys?

Here is the official statement from the Montreal Canadiens:

POLL
22 NOVEMBRE \| 282 ANSWERS BREAKING: Canadiens Announce New Jersey Sponsor Do the jersey sponsors annoy you?
Yes	170	60.3 %
No	112	39.7 %
LIST OF POLLS

BREAKING: Canadiens Announce New Jersey Sponsor

In the last few minutes, the Montreal Canadiens have announced some rather unexpected news.

Do the jersey sponsors annoy you?