"BodyArmor is the new official sports drink of the NHL and the NHLPA, starting from the beginning of the 2024 NHL Stanley Cup playoffs, replacing BioSteel. The agreement extends through the 2028-29 season.
Branding on the benches, boards, penalty benches, etc., will begin during the playoffs this month." - David Pagnotta
It's rare to see such a change in the middle of the season, but the National Hockey League will not wait until next year before making all the necessary changes to now include BodyArmor in its activities, including advertising branding on benches, boards, penalty benches, etc.
After the failure of BioSteel, let's hope this new partnership can last a good while, as did Gatorade, before ending its association after nearly 12 years in 2022.
It's also interesting to know that the agreement between the NHL and BodyArmor will be in effect until the end of the 2028-2029 season.
| POLL |
2 AVRIL | 92 ANSWERS Multi-million dollar deal officially confirmed for the NHL Have you ever drank BodyArmor? |
| Yes | 6 | 6.5 % |
| No | 86 | 93.5 % |
| LIST OF POLLS |
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Sep 11 | By Mike Bouchard Cole Caufield has a new nickname |
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Sep 11 | By Mike Bouchard Everything suggests that Kent Hughes is about to trade a former first-round pick |
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Sep 10 | By Guillaume Bergeron Is Justin Barron about to leave the Canadiens for a high draft pick? |
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Sep 10 | By Guillaume Bergeron Kaiden Guhle was involved in an accident that could have been very damaging |
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Sep 10 | By Guillaume Bergeron Alex Newhook has a major and special request for Martin St-Louis and the Canadiens |
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Sep 10 | By Mike Bouchard The Canadiens add a goaltender to their camp |
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Sep 10 | By Mike Bouchard Signing alert for Max Pacioretty |
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Sep 10 | By Mike Bouchard Several intriguing young players are expected to be placed on waivers, and the Habs could benefit from this |
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