The NHL Commissioner Gary Bettman has always been known for favoring, in a way, hockey in the United States and attempting to expand the market.
Ultimately, Gary Bettman seems to clearly be winning his bet, and the current playoffs are being widely watched across the United States, compared to recent years. The viewership ratings have been very good this year.
Even though markets like New York and Dallas are not in the finals, the NHL can rely on its best player in the grand final. A final that is also likely to be followed in the United States, even if it involves a Canadian team.
